Geniee International has recently announced a strategic collaboration with Adverty, a leading in-game advertising technology company, to expand access to advanced advertising technology across Southeast Asia’s growing mobile gaming market.
Through this partnership, Geniee helps its mobile app publisher network gain access to Adverty’s non-intrusive, immersive advertising solutions. As a result, they can diversify their monetization stack and rapidly scale revenue gains.
Why This Matters for SEA Publishers
In 2025, mobile gaming made up over 70% of SEA’s total gaming revenue. Mobile is now the region’s dominant gaming platform, and that reliance has been growing.
Nowadays, monetizing mobile games is defined less by sheer ad volume and more by the ability to provide a seamless, pleasant player experience. In this context, Adverty’s advertising solutions stand out by seamlessly adding a new revenue stream alongside existing ad mediation, without taking any gameplay time away from players or adding technical complexities.
For Geniee International, the partnership with Adverty extends its monetization offering to game publishers across the region, giving them access to an innovative, proven format already trusted by leading global brands.
Additionally, with this milestone, Geniee can facilitate mobile game publishers in SEA with a direct path to brand-safe, high-quality demand.
About Adverty
Adverty is a leading in-game advertising technology company. One of Adverty’s key strengths is offering immersive advertising that integrates brands seamlessly into gameplay. With patented viewability technology and a universal SDK supporting all major game engines, Adverty enables game publishers to monetize their full gameplay inventory while delivering branded experiences that enhance rather than interrupt the player journey.
Visit their website: www.adverty.com.
About Geniee International
Geniee is an established digital advertising technology company based in APAC, with over 15 years of experience supporting web and app publishers across the region.
Apart from developing and introducing advanced monetization support tools, Geniee also places strong emphasis on connecting publishers with competitive, high-quality demand sources. As a result, the company aims to help its clients drive advertising revenue and build resilient monetization strategies
Explore Geniee’s offerings: https://genieegroup.com/products/
Browse Geniee’s full suite of ad formats: https://genieegroup.com/ads-format/
