About
The publisher has 60+ apps live globally, reaching audiences across 70+ countries including tier-1 markets, placing it among the world’s top 10 studios by download volume. Its portfolio spans three major genres: Casual, Simulation, and Puzzle.
Craftarena is one of its most prominent titles. With a large and growing user base already in place, the publisher’s focus turned to scaling monetization outcomes to match.
Key Publisher Goals
The client’s primary focus was on increasing revenue, strengthening market leadership, and ensuring smooth operations.
Maximizing revenue growth
The client wanted to earn more from their ad inventory. This meant finding ways to increase income without hurting user experience.
Minimizing technical disruptions
The client needed their ad systems to run smoothly at all times. Any technical issues could slow down their site, hurt user experience, or cause lost revenue.
Maintaining a leading position in local and global markets
The client wanted to stay competitive in their home market while also holding their ground against international players. Staying ahead meant keeping pace with industry trends and competitor moves.
Geniee’s Solutions
The Geniee team introduced three crucial solutions to meet the client’ requests.
A/B testing with floor prices
Applying systematic floor price testing program across Craftarena’s ad units
Integrating premium demand sources
Connecting Craftarena into its curated network of high-quality demand partners
Automation tools to address gaps
Employing automation-driven tools to reduce revenue loss and inefficiencies
Key Achievements
Impacts of Geniee’s partnership with Craftarena quickly became visible and measurable. They show what a fast-growing app can achieve when they address effectively pitfalls in infrastructure, demand access and pricing intelligence.
The Geniee team introduced three crucial solutions to meet the client’ requests.
Nearly 40% growth
eCPM
Over 92% growth
Fill Rate
Over 2X
Total Impressions
Key Takeaways from Craftarena x Geniee Case Study
The Craftarena case study offers several practical takeaways for mobile app publishers looking to close the gap between strong user growth and strong monetization performance.
