by Anh Bui | Jul 2, 2026 | App monetizing, Blog
Many app publishers find that their actual monetization revenue falls short of what their traffic and audience size should generate. The reasons are familiar: low fill rates, eCPMs that do not reflect the real value of their inventory, and ad stack configurations that...
by Anh Bui | Jun 18, 2026 | Case Study
About The publisher has 60+ apps live globally, reaching audiences across 70+ countries including tier-1 markets, placing it among the world’s top 10 studios by download volume. Its portfolio spans three major genres: Casual, Simulation, and Puzzle. Craftarena...
by Anh Bui | Jun 18, 2026 | Blog, Demand Side Platform, Marketing Solutions
As video advertising remains a crucial channel for retail advertising, for brands and media buyers, the ability to thoroughly and accurately evaluate their ads’ impacts becomes significantly more important. Cost per completed view (CPCV) is emerging as the metric of...
by Anh Bui | Jun 9, 2026 | App monetizing, Blog
In-app advertising generated nearly $388B globally in 2025 and its revenue will continue growing to surpass $418B – according to Mordor Intelligence. In 2026, this model remains a crucial and straightforward strategy that helps publishers monetize mobile apps...
by Anh Bui | Jun 5, 2026 | App monetizing, Blog
The FIFA World Cup 2026, hosted across the United States, Canada, and Mexico, is expected to be a major window for digital advertising. Spanning 39 days and featuring 48 teams, the tournament is projected to generate a $10.5 billion uplift in global advertising spend...
