What is Flexible Sticky Ad?
Flexible Sticky Ads adjust their position based on the page’s content and how a user is scrolling. These ads are anchored to the screen without covering what’s underneath and they are highly compatible to both mobile and desktop displays.
What challenge do Flexible Sticky Ads address?
Flexible Sticky Ads are built to address ad fatigue, the drop-off that happens when the same overlay format shows up on every page. Once users tune it out, engagement falls, ad performance follows, and both publisher and advertiser lose gains.
What sites best benefit from Flexible Sticky Ads?
Flexible Sticky works best on sites with steady, consistent traffic that have already plateaued on a standard overlay format and are looking for the next lever without redesigning the page.
Why Flexible Sticky Ads stand out for web and app monetization
Explore the note-worthy advantages that this ad format deliver to publishers
Flexible displays
It can switch between overlay and wipead formats, so that ad appearance is frequently refreshed and ads become harder for users to ignore.
Smoother user experience
Only one format (overlay or wipead) is shown at a time, which reduces disruption and keeps browsing seamless.
Diversified demand source
It supports multiple ad sizes across PC and mobile, thus increasing competition and fostering floor price optimization.
Greater yield control
Publishers can fine-tune ad logic and floor pricing to maximize monetization performance.
Success stories
Let’s explore the proven impacts this ad format has delivered to our clients.
thesimplycook.com (Taiwan)
About the publisher
thesimplycook.com offers a wide range of content across many topics. With articles published in real time, the site continually expands its content library and attracts over 10 million views each month.
Key results
- Over 193% daily revenue uplift
- 197% fill rate reached
- 64% revenue growth within 30 days
toctruyen.net
About the publisher
This is a popular manga reading website. Its large content library that continuously gets expanded attracts high daily traffic and deep scroll behavior from users.
Key results
- Over 132% revenue growth
- 3X fill rate growth thanks to dynamic displays
krustation.com & pic.in.thai
About
krustation.com is a website for teachers and educational personnel.
pic.in.th is a website for free image and file hosting.
Key results
- 2.4X eCPM growth, driving enhanced monetization capability
- 1.3X fill rate growth, optimizing ad inventory’s value
