Crucial factors for ad revenue optimization in 2026

Crucial factors for ad revenue optimization in 2026

By 2026, programmatic advertising is projected to account for roughly 90% of global display ad spending. The chance for boosting ad revenue for web and app publishers is greater, but also, more competitive than ever.  For web publishers, navigating the landscape in...
Geniee group company CATS launches cross-browser reporting

Geniee group company CATS launches cross-browser reporting

Leveraging common ID “IM-UID” to visualize advertising contribution across browsers and devices CATS Inc., a group company of Geniee, Inc., announced the addition of a new Cross-Browser Attribution Report function to CATS, its proprietary advertising...