by Anh Bui | Oct 7, 2025 | Blog, Header bidding
Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...
by Anh Bui | Oct 3, 2025 | News
GENIEE SFA/CRM, a sales management tool provided by Geniee Inc. (Head office: Shinjuku-ku, Tokyo; President and CEO: Kudo Tomoaki; hereinafter referred to as Geniee), has recently introduced a new feature – Relationship Map. About Relationship Map This feature...
by Anh Bui | Oct 3, 2025 | News
Geniee Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Tomoaki Kudo; hereinafter referred to as “Geniee”) is pleased to announce the launch of a new advertising format, “Brand Zone Ads,” on its retail media platform GENIEE RMP. This format allows both a brand logo and...
by Anh Bui | Oct 1, 2025 | Blog
Google’s AI Overviews, alongside the more recent introduction of AI Mode, has raised significant concerns among publishers and site owners. How will AI overviews change SEO? Have traditional SEO practices gone out of style? How to stay visible in an increasingly...
by Anh Bui | Sep 22, 2025 | Blog
Match rate and fill rate – Key metrics for effective ad management Match rate and fill rate are two of the most important metrics in managing monetization via Google Ad Manager (GAM). However, many publishers have not yet understood thoroughly what they measure,...
