by Anh Bui | Jun 9, 2026 | App monetizing, Blog
In-app advertising generated nearly $388B globally in 2025 and its revenue will continue growing to surpass $418B – according to Mordor Intelligence. In 2026, this model remains a crucial and straightforward strategy that helps publishers monetize mobile apps...
by Anh Bui | Jun 5, 2026 | App monetizing, Blog
The FIFA World Cup 2026, hosted across the United States, Canada, and Mexico, is expected to be a major window for digital advertising. Spanning 39 days and featuring 48 teams, the tournament is projected to generate a $10.5 billion uplift in global advertising spend...
by Anh Bui | May 27, 2026 | Blog
Introduction Google’s own ad platforms, including Google Ad Exchange, typically require publishers to meet high traffic thresholds that are out of reach for many small and mid-sized publishers. Partnering with a Google Certified Publishing Partner (Google...
by Anh Bui | May 18, 2026 | Blog
Opening Publisher monetization in South Korea has been flourishing in recent years thanks to the country’s tech-savvy population, solid digital infrastructure, and highly diverse content niches. Let’s explore the latest dynamics and trends for web and app...
by Anh Bui | May 15, 2026 | Blog
Thailand – A growing landscape for publisher monetization Thailand’s digital advertising market is growing. Digital ad spend is expected to reach US$6.60 billion in 2026, representing an annual growth of 11% annually. This trajectory represents a real...
by Anh Bui | Apr 23, 2026 | Blog, Demand Side Platform
Digital advertising in Asia Pacific is getting more competitive by the day. The region is home to some of the world’s largest and most diverse internet populations. As a result, brands operating across APAC face significant challenges in tailoring campaigns to...
