Boost ad revenue with rich media ads
Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich...
Read More
Lastest update
Explore the latest insights, trends, and innovations in programmatic advertising, marketing technology, and business solutions. Stay informed with Genieeās expert perspectives.
In-app advertising 101
As mobile apps become ever more embedded in daily life – supporting everything from shopping and payments to entertainment and...
Read More
What is Ad Inventory and Why managing it is important for Publishers?
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus...
Read More
CPM vs RPM: Differences for Publishers?
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM...
Read More
A Definitive Guide to Digital Display Advertising
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms....
Read More
Programmatic Ads vs. Display Ads: What are the differences?
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone....
Read More
Native Ads: A publisher’s choiceĀ
When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others,...
Read More
How to Convert Ad Block Traffic into Revenue for Publishers?
Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert...
Read More
What is Ad Revenue and How to Improve it?
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue...
Read More
What is eCPM and How to Improve It
Our new blog post explains eCPM in detail for publishers. Discover how to calculate it, optimize it, and significantly boost...
Read More
What is EBDA (Exchange Bidding in Dynamic Allocation)?
Whether you’re a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you...
Read More
AdSense vs AdX: Differences for Publishers?
The growth of the adtech industry has given publishers access to a vast network of media buyers worldwide, enabling programmatic...
Read More
