Debunking the IVT Myth: A Publisher’s Guide to Running Multiple AdX Partners
Explore Geniee's guide to running multiple Google AdX partners, in which we debunk a common myth regarding IVT flags and...
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What is Ad Inventory and Why managing it is important for Publishers?
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus...
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CPM vs RPM: Differences for Publishers?
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM...
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Programmatic Ads vs. Display Ads: What are the differences?
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone....
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Native Ads: A publisher’s choice
When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others,...
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What is Ad Revenue and How to Improve it?
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue...
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What is Floor Price in Programmatic Advertising and How to Improve It
In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has...
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A Definitive Guide for Prebid Header Bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It...
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First-Price vs Second-Price Auction – A completed guide for Publishers
One of the key findings from The Drum found out that more than 50% of media buyers and sellers lacked...
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What is Ad Density and Why Does It Matter?
An exploration of ad density, where we delve into the nuance of this vital aspect of digital monetization. Apply our...
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Header Bidding vs RTB: Differences for Publishers?
In this blog, we breakdown Header Bidding vs RTB for publishers to optimize the ad slots and maximize ad revenue....
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Core Web Vitals: How Do Ads Impact Them?
Explore the complex relationship between ads and CWV scores and their influence on users’ page experiences. As a web owner...
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