by Anh Bui | Apr 20, 2026 | Blog, Revenue optimization
By 2026, programmatic advertising is projected to account for roughly 90% of global display ad spending. The chance for boosting ad revenue for web and app publishers is greater, but also, more competitive than ever. For web publishers, navigating the landscape in...
by Anh Bui | Mar 27, 2026 | Blog, Revenue optimization
Introduction In the dynamic and quickly evolving digital landscape of APAC region, publishers need reliable ad networks with optimization engines and demand sources tailored to their specific markets. Geniee ad network emerges as one of the most recognized names in...
by Anh Bui | Nov 14, 2025 | Blog, Revenue optimization
2025 has been a tough year for publishers, as disruptive technologies challenge traditional approaches to user acquisition and retention. Meanwhile, the AdTech landscape becomes more saturated and competitive than ever. As we are about to enter a new year, publishers...
by Febri Fristian | Jun 30, 2025 | Ad types, Blog, Google Ad Manager, Revenue optimization
Integrating Brands into Virtual Worlds, Immersive In-Game Ads Are the Future Immersive In-game ads are changing the way to bring the ads without impact to the user experience by seamlessly integrating the brand message directly into the game. This new ad format...
by admin | Aug 7, 2024 | Ad Blocking, Blog, Revenue optimization
Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today’s...
by admin | Aug 2, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of...
