by admin | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by admin | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
by admin | Aug 28, 2024 | Ad tech & Ad Ops, Blog
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....
by admin | Aug 9, 2024 | Ad tech & Ad Ops, Ad types, Blog
When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others, do you ask what it is? Why does it look so matching with the rest of the website’s content but redirect you to another...
by admin | Aug 7, 2024 | Ad Blocking, Blog, Revenue optimization
Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today’s...
by admin | Aug 2, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of...
