by admin | Jul 18, 2024 | Blog, Revenue optimization
Our new blog post explains eCPM in detail for publishers. Discover how to calculate it, optimize it, and significantly boost your ad revenue! The programmatic advertising landscape has many metrics and models that digital marketers, advertisers, and publishers must...
by admin | Jul 11, 2024 | Blog, Google Ad Manager, Header bidding
Whether you’re a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad...
by admin | Jul 8, 2024 | Blog, Google Ad Manager, Google Adsense
The growth of the adtech industry has given publishers access to a vast network of media buyers worldwide, enabling programmatic advertising at scale. By automating the buying and selling of ad space, it allows advertisers to reach their target audiences with...
by admin | Jul 5, 2024 | Ad tech & Ad Ops, Blog
In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...
by admin | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by admin | Jun 19, 2024 | Blog, Google Ad Manager
If you are a publisher and have never tried Google’s feature named Open Bidding, you might be missing out on many significant benefits, especially increased ad revenue. But don’t worry, this blog will provide all the basic information about Open Bidding,...
