by Anh Bui | Dec 30, 2025 | App monetizing, Blog
Introduction: Why knowing your ideal app revenue model matters? Today’s mobile app landscape is more complex than ever, as businesses and app publishers’ success is affected by various factors. Rising costs for user acquisition Increasing market saturation Evolving...
by Anh Bui | Dec 29, 2025 | App monetizing, Blog
An average person spends nearly 5 hours on their phone every day, and 89% of that time is spent on scrolling through mobile apps to make purchases, read news, and browse through content. Mobile apps have become an ideal environment that fosters great potential for...
by Anh Bui | Dec 23, 2025 | Blog
Christmas has always been the most competitive period of the year for publishers. Demand surges, ad auctions become more unpredictable, creatives focus shift, and advertisers set higher expectations. All of these factors make the season more complex to manage than any...
by Anh Bui | Dec 22, 2025 | Marketing Solutions
In the digital age, to brands, consumers’ attention is not easy to earn. Despite seeing possibly thousands of ads daily, in the US, most people stated they only remember 1%-10% of the ads they had seen during the past 24 hours. Being seen, therefore, is no longer...
by Anh Bui | Dec 4, 2025 | Ad types, Blog
User behavior continues to shift toward mobile-first experiences, privacy expectations are rising, and competition for attention grows stronger each year. In this context, adopting formats that deliver both strong performance and a seamless user journey is essential...
by Anh Bui | Nov 14, 2025 | Blog, Revenue optimization
2025 has been a tough year for publishers, as disruptive technologies challenge traditional approaches to user acquisition and retention. Meanwhile, the AdTech landscape becomes more saturated and competitive than ever. As we are about to enter a new year, publishers...
